My Portfolio
Florida Women in Business (FWIB)
FWIB is a professional development organization focused on helping women succeed and break down barriers in college and in the business world. I have ideated a new logo for the organization and incorporated it into various marketing material designs, such as clothing, bags, hats, accessories, and more.
FWIB COLORS
Our colors are green, light teal, teal, yellow, navy, and white.
LOGO DESIGNS
ORIGINAL FWIB LOGO
SOCKS
HOODIE + SWEATPANTS
CAP
REUSABLE BAG
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CLAW CLIP
Pi Sigma Epsilon (PSE)
PSE is Professional Co-Ed Fraternity specializing in Sales, Marketing, and Management, entering its fifth year giving members the opportunity through organization offers opportunities to gain real-world business experience through sales competitions, workshops, chapter meetings, community service projects.
PSE COLORS
Our colors are amethyst and gold.
ORIGINAL PSE LOGO
LOGO DESIGNS
I wanted to incorporate the column and greek letters in a more coloful and modern way to bring a more creative look to our social medias. I added the laurel wreath as a symbol of victory and competition. I also made a simplified logo which incoorporates our chapter and college.
SOCIAL MEDIAS
I updated the Instagram profile picture and highlight cover, as well as our LinkedIn profile and background picture.
Free People Mood Board
For Free People, I had to create a mood board for my vision of their future Fall 2025 line. I included elements of my favorite color combinations-- pastel complimentary colors, mostly-- my favorite influencers, and pieces I thought would stand out in an Autumn line. I also created my own deliverables for both the Free People App and their marketing emails to show how my campaign, Patterned Expression , would look within their brand and their emphasis on uniqueness and being who you are.
Personal T-Shirt Designs
In my free time, I enjoy designing shirts for my friends and then give it to them on holidays and birthdays! Sometimes I sell these designs to other people but mostly I make them for the people close to me. I started off with simple sillhouette and now do more intricate designs with animals. These are made using Procreate.
